If it weren’t for truffle hunting, I’d be a…
I have no idea? I said I was going to be a truffle hunter when I was six years old. At that age, all kids say they want to grow up to be astronauts, cops, doctors, singers. I simply said I was going to be a truffle hunter, even though that was not a real job then. It still isn’t, it’s a hobby, a way of life.
You’ve been around the globe and you know the situation on the international market. How’s Croatia doing so far?
France, Italy, Spain – all those countries have truffles, but not everyone has white truffles. We have them, and yet, our chefs decide to serve black truffles in their restaurants, because they’re cheaper. And it’s a shame, we export 99% of white truffle to other European countries, America and Asia. We don’t have enough clientele willing to pay for white truffles during their stay in Croatia. That’s tragic.
A guest from abroad will pay for a white truffle in France, that same truffle that was imported from Croatia. But here in Croatia, that guest is not going to pay, let’s say 70€ for pasta with truffles, because he is accustomed to the idea of us being a low-price country. People around the globe generally know about us, but only a bit. From my personal experience, they get the picture when I say we’re geographically close to Italy. Too bad, we have good standards in hospitality compared to the world, and excellent food. Take for instance olive oil, we are one of the best regions in the world.
We already have the quality, but we need more work.